Company tees are a long-standing practice that may be traced back to 1950s Miami, when local resorts experimented with advertising logos on t-shirts, including Walt Disney’s renowned Mickey Mouse. Today, the business t-shirt remains just as useful, providing several benefits to both large and small businesses. Designviva will walk you through designing a t-shirt for business. Here is the guide:
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Determine why you require a shirt.
There are several reasons to desire a corporate shirt. These business t-shirt goals can help you understand why you need a shirt and what you want it to do during the design process.
Promotion
Promotional business t-shirts are items that you give out for free to keep your brand in the thoughts of potential clients and consumers.
Meetings with leave-behinds
A corporate t-shirt is an ideal keepsake for meetings with potential clients, investors, or partners since it will remind them of how awesome you are afterward.
Brand attributes
Because a picture is worth a thousand words, business t-shirts make an excellent elevator pitch. A strong t-shirt design shows the world what your company has to offer with clever images and simply a few lines of text. Take, for example, the Pharmaceuticals shirt. The panoramic nature picture and green color schemes are obvious choices, but the large fist and art style give it more strong and harsh sentiments on a deeper level. People’s perceptions of a brand are influenced by a decent t-shirt design.
Internal cohesion
Firm t-shirts, which are similar to uniforms but more fun, aid in the development of a sense of community among employees inside a company… This is especially true if they provide feedback on how it should appear.
Merchandise
If your designs are good enough, you may sell your t-shirts as corporate products to earn a little additional cash.
Events
Event t-shirts boost team spirit and serve as a pleasant memory to keep you fresh in the thoughts of prospective partners, whether you’re arranging a public promotional event or an internal retreat.
Finally, make a list of the essential themes, styles, and personality attributes that you want to portray via your brand and company t-shirts. Is your brand lighthearted or serious? Conservative or edgy? Is it more luxurious or less expensive? A t-shirt design will provide quick answers to all of these questions. To get the best successful design, abandon your preferences in favor of genuine, measurable facts. Who are your prospective clients/customers? What brand characteristics do they wish to work with? After you’ve identified your objectives, you may prioritize the various components of your t-shirt design. You want to personalize your design to your specific requirements.
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Establish your budget, quantity, and timetable.
Begin your company t-shirt design process, as you would with any other project, by determining a few key specifics.
Quantity
The optimum printing process to choose is directly related to the number of shirts you require. Some techniques are designed primarily for large bulk purchases, but others have a high per-unit cost, restricting them to lesser quantities unless you have a substantial budget.
Budget
A larger budget entails more than just purchasing more clothes. It will cost more to print more detailed photos with more colors. Do you like softer shirts or a V-neck? Boost that budget. Consider your budget early on so you can strike the proper balance between all of your creative alternatives and the number of t-shirts you require.
Timeframe
It takes time to design. Printing does as well, with various techniques having varying production turnaround times. Set flexible timelines to allow for design development and collaboration with your printer.
Now, Designviva has laid down some printing options:
Printing on a screen
Screen printing is the most cost-effective alternative for big orders and is the most often used method for t-shirt printing. In this method, a separate screen is made for each color in your design, which is then printed one on top of the other.
Pros: Reliable printing standard. High quality at an affordable price. Ideal for big orders of more than 20.
Cons: Each new color or design modification need a new screen.
Vinyl Graphics
Heated transfer graphics such as vinyl graphics are a type of heated transfer. Vinyl is a robust material that helps your shirts last longer and protects against fading graphics. It also adds texture to your t-shirts.
Pros: Extremely long-lasting and high-quality. When you want your design to stand out, this is the way to go.
Cons: Because additional colors cost more, intricate patterns become more pricey. It’s not ideal for huge orders.
Direct-to-garment printing (or print-on-demand)
DTG printing, one of the newest choices for t-shirt printing, uses inkjets, but they are applied directly to the fabric rather than through an intermediary paper transfer.
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Create a design concept via brainstorming.
Business t-shirt design is more than simply understanding what ideas to express; it’s also about knowing how to communicate them successfully. With these suggestions, Designviva says that you may begin brainstorming ideas and directing your creativity.
The fundamental canvas
When you begin sketching concepts, make sure they will transition to the actual scale. Create your designs on an 18″x18″ canvas and then physically place them on a shirt.
Sizes
Do you know what the proportions are for a child’s size 4 vs XXXL? Because pictures scale differently, images at extreme sizes may distort. Plan ahead of time by trying several sizes to avoid ruining any details.
Style
Despite its creative nature, t-shirt creation is a commercial enterprise. A variety of practical and economical issues, including the amount of detail, limit your creative flexibility. Designviva feels that even if the visual design is excellent, complex imagery does not transition well to cloth.
Besides the above tips, Designviva suggests you pay attention to intricate details of colors, fonts, and typography.
Now, after all, this finds a designer. Despite its creative nature, t-shirt creation is a commercial enterprise. A variety of practical and economical issues, including the amount of detail, limit your creative flexibility. Even if the visual design is excellent, complex imagery does not transition well to cloth. Finally, Evaluate your design!
Conclusion
When it comes to marketing, a business t-shirt may not be as groundbreaking as a hot Twitter account, but the idea is the same: exposure in little doses builds up. T-shirts are customized and can be fashioned any way you choose, Designviva says that making them an efficient (and fun!) way to spread the word about your brand.
