Are you looking to boost your organic search rankings through effective SEO methods? If so, you may have considered hiring an organic SEO consultant to help you with your campaign. This may seem like an easy decision; after all, you don’t have time to learn everything there is to know about SEO by yourself, right? The truth is that hiring the wrong consultant can actually be counterproductive to your business’s goals and leave you worse off than if you did nothing at all. To make sure that doesn’t happen, here are four factors to consider when choosing the right organic SEO consultant for your business.
Why Do You Need an Organic SEO Consultant?
While we may joke about it, many people still think organic search and organic SEO are just two ways to say natural. That couldn’t be further from the truth. Not only does organic mean something different than natural, but so does SEO and consultant. While many small businesses understand that SEO refers to their need for a web presence that is seen by potential customers through search engines, not everyone understands what an organic SEO consultant really does. In fact, some businesses even go so far as to hire a so-called organic search engine optimization (SEO) expert in error because they didn’t really know what they needed or wanted at all. How can you make sure you don’t have a problem like that?
How to Choose the Right Organic SEO Consultant for Your Business
It’s tough to choose a new consultant, especially when you don’t have much experience. But how do you know if you’re working with someone who knows their stuff? Here are questions to ask any potential SEO consultant:
- How long have they been in business? An experienced company will be able to tell you not only their history but also their client list and some background on what services they offer.
- What certifications do they hold? Most successful companies have achieved a certification or designation that shows clients that an individual or organization is trained in what they’re doing.
What to Look for in an Organic SEO Consultant
Take your time finding a good SEO consultant. If it doesn’t feel right, go with your gut and keep looking. Don’t hire any consultant that is offering to guarantee rankings or results on large, complex websites in 30 days—it’s unlikely they know what they are doing! Rather than hiring someone who claims to be able to drive tons of traffic and sales from search engines without doing any work on your website or earning links, hire someone who specializes in content creation for long-term sustainable growth. Real experts can tell you how long it will take to accomplish certain tasks because they have done them before with different businesses.
Ways to Ensure a Good Work Relationship with your Organic SEO Consultant
A good SEO consultant and a business owner must be on good terms to ensure success. While hiring an organic SEO consultant can help boost your website’s ranking, you need to make sure that you find someone who not only has experience, but is professional and will work with you instead of against you. Here are tips for choosing an organic SEO consultant:
Do Your Research Before Hiring: For starters, be careful when it comes to choosing an SEO consultant because many companies or individuals claim they have expertise in link building but don’t really understand how Google works (or what Google wants). Make sure your chosen expert knows about Google’s latest algorithm updates so that he/she can properly guide you through them; after all, there isn’t any sense in starting from scratch if he/she doesn’t know what he/she is doing.
