What are the most popular marketing channels on YouTube? What is their favorite field and how did they manage to grow in this way? You have to go to North America to find the answer to these questions. Find here the list of the 7 most influential experts in the marketing sphere of YouTube.
Summary
- Methodology
- 7 popular English-speaking marketers on YouTube
- Silicon Valley Girl
- Grave
- Noah Kagan
- Vanessa Lau
- Neil Patel
- Adam Earhart
- Behind the Brand
Methodology
To select the most influential marketers on the platform, we identified around thirty major marketing channels. Following this, we collected their data to compare their number of views and additional subscribers in a month. These statistics were recorded by Social Blade between August 1 and August 31, 2022.
7 popular English-speaking marketers on YouTube
Silicon Valley Girl
Let’s start by talking about the case of Silicon Valley Girl, a channel hosted by Marina Mogilko (or linguamarina). This entrepreneur is at the head of a veritable digital empire: an example of marketing on YouTube (9.16 million subscribers spread over 3 different channels). Here, we find ghostwriting agency advice on entrepreneurial growth, investments in cryptocurrencies, and the coming recession.
He also sometimes publishes videos related to his main activity: education. She is indeed at the origin of LinguaTrip, a platform offering English lessons. This content creator maintains an impressive cruising speed. The key to its success is an extensive editorial calendar. This allowed it to be the number 1 channel on the marketing section of YouTube in August 2022. It has accumulated nearly 30 million views in the space of a month!
Number of subscribers gained during August 2022: 36,000
Number of views during August 2022: 27,461,695
Grave
How can we talk about marketing on YouTube without mentioning Gary Vaynerchuk, aka Grave? This channel is a pioneer in this field, active since October 2007. With more than 10 million followers on Instagram, Gary Vaynerchuk is particularly known for his motivational speeches. He is the head of the vainer conglomerate, which specializes in media, communication, Web3, and marketing.
His extensive expertise allows him to host a series of podcasts called “Marketing for the Now”. The principle is simple: a business/marketing question and several renowned guests to answer it. What better way to perfect your marketing skills than listening to testimonials from big names in the industry?
Number of subscribers gained during August 2022: 30,000
Number of views during August 2022: 7,998,612
Noah Kagan
Here is a new entrepreneur with an impressive career in the person of Noah Kagan. He is the founder of AppSumo, a marketplace of digital products and services for businesses. Before that, he was an early employee of Mint and Facebook. With extensive experience in innovative structures, Noah Kagan delivers his advice to grow his business.
Over the past 12 months, he has mostly posted videos in which he talks to multi-millionaires. Indeed, his YouTube channel is full of conversations revolving around marketing, business, and block chain. Noah Kagan recently adopted the YouTube Shorts format to further amplify his audience. It is in particular thanks to this that it was able to accumulate nearly 2.4 million views during the month of August 2022!
Number of subscribers gained during August 2022: 18,000
Number of views during August 2022: 2,408,292
Vanessa Lau
Direction Canada, where we find Vanessa Lau. This businesswoman is a content marketing specialist. That’s why his channel is an example of YouTube marketing. His favorite theme? Share tips for developing and retaining your community on social networks.
His favorite platforms are YouTube and Instagram. Its audience of budding influencers then benefits from tips on good practices. At the same time memoir ghostwriters, it launched its creator support service: the BOSSGRAM Academy. This digital school deals with one of the most mentioned areas on its YouTube account: the monetization of its content. Notice to passionate and motivated creators: Vanessa Lau has good advice!
Number of subscribers gained during August 2022: 16,000
Number of views during August 2022: 755,439
Neil Patel
On YouTube, Neil Patel is one of the bosses of SEO tips. This autodidact of marketing is an author and entrepreneur recognized by his peers. Former President Barack Obama even included him in his list of the top 100 entrepreneurs under 30. This distinction is the consequence of the success of its website traffic optimization platform: Crazy Egg.
As a marketing YouTuber, he positions himself in the same niche. In his videos, Neil Patel uses his personal experiences to popularize the complex discipline that is SEO. His passion for marketing and his pedagogical fiber allowed him to register nearly 600,000 views on his YouTube channel last August.
Number of subscribers gained during August 2022: 10,000
Number of views during August 2022: 601,528
Adam Earhart
Social media marketing, SEO, sales growth: Adam Earhart is the synthesis of the previously mentioned channels. He is without context the creator who rises on the marketing niche of YouTube! He gained 13,000 subscribers as of August 2022, or 7.6% of his total subscriber count. This is a feat for a channel active since January 2016!
In recent months, he has managed to grow his audience by sharing relevant marketing strategies. His many videos dealing with e-commerce on Instagram are just as popular with his audience. In short, Adam Earhart and his short formats are a great help in defining your company’s marketing positioning.
Number of subscribers gained during August 2022: 13,000
Number of views during August 2022: 529,012
Behind the Brand
In 2008, Bryan Elliott created the Behind the Brand channel, one of the benchmarks for marketing interviews on YouTube. Among his guests, we find Seth Godin (ex-Yahoo), Gary Vaynerchuk, or even Mel Robbins (host on CNN). Between motivational speeches and long interviews, this show is a collection of thoughts from the greatest entrepreneurial minds.
Beyond outright marketing recommendations, Behind the Brand tackles the raison d’être of companies. The strength of this chain is its longevity, but also the timelessness of the advice given by the guests. And the results are there: more than 460,000 views in just 30 days for Bryan Elliott.
