Music is a living, breathing organism that breathes and moves people. It’s the wind, the night air; it’s the smell of fall and hot cocoa by a fireplace. While music may seem like it comes from nowhere, there are an extensive amount of factors involved in its creation. Whether you’re playing your guitar at home or adding soft vocals to an original tune with your friends, there are numerous levels of production that go into creating a great song and promoting a music business blog.
Blogging is one of those levels
A blog may not seem like it’s connected to music, but in reality, it is one of the crucial parts of making and producing music: blogging is essential to your music marketing. Whether you’re creating a guitar tutorial on YouTube, posting videos on Vimeo, or uploading written pieces to WordPress, you need to start a blog if you want to be a successful musician.
Why?
Blogging is essential to the music marketing process because it’s one of the methods that help you connect with your fans, build a reputation, stay in touch with them, and share information about your music business blog. You may have a Tumblr page where you upload photos and videos of your recordings or Facebook pages where you post song lyrics but no blog is necessary. Creating content online will allow you to publish anything from album reviews to discussions about why cats are the best pet ever.
Some musicians have already caught on to the importance of creating blogs. For instance, singer-songwriter Tori Amos has a WordPress blog where she discusses her music and the inspiration behind it. She also uses it as a platform to connect with her fans, discuss issues that aren’t usually discussed in other forms of media, and add exclusive photos from her tours and concerts. Similarly, rapper Mac Miller created a Tumblr blog to share his music with his fans and even allow them to create their remixes of his music for free downloads.
A Blog Is Not a Place to Post Your Music
If you’re thinking of starting a blog to promote yourself and your music as a maniacal marketing scheme, you’re wrong. There’s no need to create a blog solely to promote yourself unless you want to. Most musicians create blogs because they want their fans to know about their music, stay in touch with them, and use it as an outlet for social interaction. While these are all valid reasons for starting up a blog, there are many more than that.
Blogs Help Musicians
Keep in touch with their fans. Whether you’re promoting a new album or talking about a good time you had at the bar, blogs are a great way to keep in touch with your fans.
Whether you’re promoting a new album or talking about a good time you had at the bar, blogs are a great way to keep in touch with your fans. Share their music. Whether your blog is all about your guitar playing or your remixes, you’ll want to be able to share the music that you create with the world. This can happen through interviews, reviews of the music you’re creating, or even a live performance.
Whether your music business blog is all about your guitar playing or your remixes, you’ll want to be able to share the music that you create with the world. This can happen through interviews, reviews of the music you’re creating, or even a live performance. Sell things. While this rarely happens, selling music through your blog can be a huge source of income. Adding a link to your website or selling downloads from the blog can help you recoup any losses and make even more money.
While this rarely happens, selling music through your blog can be a huge source of income. Adding a link to your website or selling downloads from the blog can help you recoup any losses and make even more money. Be creative with advertising. Your blog can be used as a creative advertising spot. For instance, you could add a YouTube video of yourself performing your latest song to your blog and have the link placed on your YouTube channel or website. You could also add a banner ad for upcoming shows to your music business blog or add Facebook links or Twitter handles to it without necessarily making money from it.
Blog as an Advertising Spot
Your music business blog can be used as a creative advertising spot. For instance, you could add a YouTube video of yourself performing your latest song to your blog and have the link placed on your YouTube channel or website. You could also add a banner ad for upcoming shows to your blog or add Facebook links or Twitter handles to it without necessarily making money from it. Find inspiration. If you find inspiration in writing about things that happen in your life, then a blog is a great outlet for sharing those ideas and experiences with others.
If you find inspiration in writing about things that happen in your life, then a blog is a great outlet for sharing those ideas and experiences with others. Get feedback. As a musician, it’s important to get feedback on your music and your performance. This can be done through guest comments on blogs or interviews with the media, but it can also happen through the comments left on your blog post. You might not always get great reviews for your music, but you’ll probably get some good opinions from your fans and friends.
Promoting Socially is Important
When it comes to promoting yourself as a musician, social media is one of the best ways to do it. You’ll be able to connect with fans, post about your music and what’s happening in your life, share interesting links with them, and more. All of the social media sites allow you to link back to your blog from their site, so if you’re posting on Facebook or Twitter about something on your blogs like an upcoming show or new music video, make sure that you add a link back to your blog or website. This will give the fans a reason to visit your music business blog and it will increase their chances of wanting to buy your music through the links you add.
Blogs are important for musicians for many reasons, but what about social media? Is it just as important? In my opinion, yes. Social media is crucial in helping musicians promote themselves and their music.
Benefits of Music Blog
1. Prowess at Search Engines
Your blog is a valuable tool in figuring out how to get your music to fans. If you enter your blog name into social networking sites like Twitter or Facebook, it will bring up billions of results as well as related terms. This translates into a high level of skill at finding new fans, engaging with them, and linking their blogs together.
2. Communicate
Musicians can use their music business blogs to communicate with fans. Fans can ask you questions, post comments, and comment on your music.
3. Podcasts and Video Blogs
Podcasts are a great way to reach out to your audience because users can listen to them anytime and anywhere without needing a specific device or app. Video blogs are becoming more popular as well for musicians because it’s easy for people to watch videos through their phones or tablets.
4. Group Blogs
The power of group blogs is that it allows you to form a community for your fans and allow them to connect as well as with you.
5. Sharing Music Online
People don’t always have time to listen to music on the radio or buy albums. That’s why bloggers are so important because they can share their music online and reach fans who might not otherwise find it. If you have a video blog or podcast, people can watch it online and understand why your music is so good.
6. Get Good Reviews
If you have fans that love your music business blog, then you need to ensure that they spread the word about it to others. This is best done by posting guest blog posts on blogs that they read or through reviews. You can also allow them to review your music on your blog and leave comments on it.
Things to Remember
1. Plan Your Content
It’s good to come up with a blog post idea before actually writing up a music business blog post. If you don’t, then you might end up in a situation where you have nothing to put on your blog and have wasted precious time that could have been used for marketing and promoting yourself as an artist. If you come up with a blog idea, then choose the best places from which to promote your music.
2. Start a Blog
If you’re not already blogging yourself, then you should start as soon as possible. The more time you spend writing and recording your music, the better it will become and the better your blog post ideas will be. You shouldn’t spend all of your time promoting yourself though; make sure that you have time to write blog posts that are interesting and informative for fans or other musicians as well.
3. Use Your Blog
Your blog is one of your best tools for marketing yourself as an artist and increasing your fan base. The more time you spend writing, recording, and promoting yourself, the faster you will see results. Don’t just write in a blog because it’s good to do so; do it because it helps to market yourself.
Conclusion:
Blogging is a great way to connect with the fans of your music business blog and find new ones as well. However, you should also take advantage of social media such as Facebook, YouTube, Twitter, and more. This is something that a lot of musicians are doing nowadays as it’s become a vital part of their marketing strategy.
